Improve Findability Using SharePoint Search
By default, Best Bets are represented with a star icon. The Best Bets Web Part is used to display them. As with all SharePoint Web Parts, you can move them around the page, and add or delete them from a page.
If you want even more capability and search power, look into FAST Search for SharePoint. FAST adds User Context capabilities to model search behavior differently for various user collections as well as Visual Best Bets and Site Promotion/Demotion in the context of users. FAST is incredible.
The SharePoint Search results page consists of several Web Parts. Each Web Part performs a specific task. You may configure each Web Part to behave as desired. You can arrange the placement of these Web Parts as you wish. You can remove Web Parts you don’t want to use, and add multiple instances of the same Web Part as needed.
Once your Search Center is created, you can add tabs to further enhance the search experience. Tabs are typically used to provide users the ability to search specific Scopes. For example, you may only want to search your organization’s internal intranet Site, or maybe you only want to search your organization’s extranet Site or public-facing website. Perhaps you want to search for people or receive results only from external Sites. For more information about Search Scopes, see the “Search Scopes” section of this chapter.
Since a tab is really just a link to a Page, the first step involved in adding a new tab is to create a new Page. Once you have created your new search results Page, it’s simply a matter of adding the new tab to point to it, and configuring the new Page to honor the appropriate Search Scope.