SharePoint Public Facing Websites
Web Content Management (WCM), also referred to as a Content Management System (CMS), is perhaps the most underutilized capability of SharePoint. Your org can use SharePoint for the creation, management, support, and sharing of your public-facing website(s).
Improve Findability Using SharePoint Search
Search Authoritative Pages
Search authoritative pages are essential for promoting specific pages of your Site or other websites within the organic search results section of the Search Results Page. Pages may also be demoted if you do not want certain Pages to be ranked as well.